The Genuine Unauthorized Clothing Clone Institute

(G.U.C.C.I.)

The Genuine Unauthorized Clothing Clone Institute is a platform for the liberation of luxury fashion designs.

G.U.C.C.I. appropriates images of luxury garments and, removing the body and background from the original context of the dressing room selfie, distills them into a virtual cut out of the original item of clothing. Resized back human scale the file can be digitally printed on fabric and sewn into a new “luxury” garment. All patterns and digital files will published for free online (at the forthcoming website www.genuineunauthorized.com), along with instructional pamphlets teaching users how to sew their own “liberated” luxury garment. By unfixing the clothing from its original context, users can generate unique and highly individualized pieces while bypassing a largely unjust system of manufacture.

 

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